摘要 |
<p>The invention relates to a method for enhancing commercial efficiency comprising: - reading in merchandize information relating to a merchandize, by a mobile communication device, - creating a first data package by the mobile communication device which data package comprises the merchandize information, - electronically sending the first data package to a remote back office over a communication channel, - processing the first data package whereby at least the merchandize information is retrieved from the first data package, - providing at least one promotional offer based at least on the merchandize information, - creating a second data package which comprises the promotional offer, - electronically sending the second data package to the mobile communication device over a communication channel, - processing the second data package whereby at least the promotional offer is retrieved from the data package, - displaying the promotional offer on a display of the mobile communication device.</p> |