| 摘要 |
PROBLEM TO BE SOLVED: To provide a method and a system for placing an advertisement on a social network.SOLUTION: This method includes a step in which a server receives a request from an advertiser who targets users of a computer execution social network for an advertisement, and the request includes data representing a user's feature which the advertiser wants to target. The method includes a step for ranking the user on the basis of each user's influence score showing how much the user's feature is similar to the received feature and how much influence the user has in the social network, a step for scoring an advertiser's request on the basis of bidding from the advertiser to an opportunity for displaying the advertisement to one or a plurality of users, and a step for allocating an opportunity for displaying the advertisement to one or a plurality of users on the basis of a correlation between a score of the advertiser's request and one or a plurality of rankings of one or a plurality of users. |
