SYSTEMS AND METHODS FOR DETERMINING A CLOUD-BASED CUSTOMER LIFETIME VALUE

摘要

Various arrangements for determining a customer lifetime value metric are presented. A first customer record stored by the cloud host computer system on behalf of a first client may be accessed. The first customer record may include information about a first financial relationship between a customer and the first client. A second customer record stored by the cloud host computer system on behalf of a second client may be accessed. The second customer record may include information about a second financial relationship between the customer and the second client. The clients may not have access to each other's customer records. The customer indicated in the first customer record and the customer indicated in the second customer record may be determined to be the same. The customer lifetime value metric may be determined using information from the first financial relationship and the second financial relationship.