摘要 |
According to an embodiment, there is provided a method of increasing participation in lotteries and/or sweepstakes or the like wherein users are given the option of adding some incremental amount to a bill or invoice that the user is required to pay, with the additional amount being the cost of entering a lottery or sweepstakes. In some embodiments, a statement that is sent to the user will contain a check-box or other field that a participant can use to indicate a willingness to enter to participate in the lottery. In some embodiments, the additional amount will be $1.00 up to $3.00. Since the user is obligated to pay the bill or statement anyway, adding an additional amount will not inconvenience the user and, additionally, will preferably be sized so that it will not represent a hardship to most customers. |