METHODS AND APPARATUS TO COLLECT AUDIENCE INFORMATION ASSOCIATED WITH A MEDIA PRESENTATION

摘要

Methods and apparatus to collect audience information associated with a media presentation are described herein. An example method includes detecting, at a base meter located in proximity to a media presentation device, registration information from a portable metering device within proximity of the base meter, the registration information identifying a user associated with the portable metering device. A content identifier associated with media presented by the media presentation device is determined. A polling query is sent to the portable metering device for presentation to the user. A response to the polling query, the registration information, and the content identifier are communicated to a data collection facility.