| 摘要 |
Methods, systems, and apparatus for modifying the presentation of content item are described. In one aspect, a method includes receiving a request for supplemental content to be presented with a publication requested by a user of a client system, wherein the supplemental content comprises a body of text having a plurality of terms; in response to receiving the request, identifying one or more terms of the plurality of terms that are likely to be of interest to the user of the client system; and modifying the supplemental content to cause the one or more identified terms to appear in a presentation style that differs in appearance from other terms of the plurality of terms in the supplemental content. |
