ESTIMATING POTENTIAL MESSAGE VIEWING RATES OF TWEETS

摘要

A method of estimating a viewing rate of a targeted message in a multicast messaging system is disclosed. A processor may be used to determine a first probability that at least one follower selects a received multicast message that accesses the targeted message using a processor. A second probability is calculated for the probability that the at least one follower accesses the targeted message from the selected multicast message. A third probability that the at least one follower views the targeted message is determined from the first probability and the second probability to determine the viewing rate of the targeted message. A message may be targeted for sending over the multicast messaging system at a time selected based on the determined third probability.