ACTIVITY-BASED CONTENT SELECTION

摘要

A computer-implemented method includes receiving a computer-implemented model adapted to process past online behavior of a user identifier of a networked computing device and determine an online activity type associated with the user identifier based on the past online behavior of the user identifier. The method also includes receiving data representing past online behavior of the user identifier of the networked computing device. The method also includes processing the model and the data representing past online behavior of the user identifier of the network computing device to determine an online activity type associated with the user identifier. The method also includes and providing information about the online activity type to a content selection server to facilitate selection of content to be presented to the user identifier.