发明名称 |
ADVERTISEMENT BILLING METHOD AND DEVICE |
摘要 |
<p>Embodiments of the present application relate to a method for generating flow quality comparison parameters, a system for generating flow quality comparison parameters, and a computer program product for generating flow quality comparison parameters. A method for generating flow quality comparison parameters is provided. The method includes collecting click log data and transaction log data on relevant products or services advertised in off-site advertising spaces, generating off-site advertising space results data based at least in part on the click log data and the transaction log data, obtaining quality indicators of advertising flows of the corresponding off-site advertising spaces based on the off-site advertising space results data, and obtaining flow quality comparison parameters for the off-site advertising spaces based at least in part on the quality indicators of the advertising flows of the off-site advertising spaces.</p> |
申请公布号 |
WO2014018635(A2) |
申请公布日期 |
2014.01.30 |
申请号 |
WO2013US51828 |
申请日期 |
2013.07.24 |
申请人 |
ALIBABA GROUP HOLDING LIMITED |
发明人 |
FU, ZHICHAO;ZANG, XUESEN;JIA, FANGGUI |
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