发明名称 System and method for user behavior modeling
摘要 Disclosed herein are systems, methods, and computer readable-media for contextual adaptive advertising. The method for contextual adaptive advertising comprises tracking user behavior across multiple modalities or devices, storing one or more representations of user behavior in a log as descriptors, normalizing the descriptors, merging the normalized descriptors into a unified click or interactive stream, and generating a behavioral model by analyzing the click or interactive stream.
申请公布号 US8639636(B2) 申请公布日期 2014.01.28
申请号 US20080192748 申请日期 2008.08.15
申请人 GIBBON DAVID C.;BASSO ANDREA;SPATSCHECK OLIVER;AT&T INTELLECTUAL PROPERTY I, L.P. 发明人 GIBBON DAVID C.;BASSO ANDREA;SPATSCHECK OLIVER
分类号 G06G7/48 主分类号 G06G7/48
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