Method and apparatus for performing context-based entity association

摘要

A targeted advertising system performs context-based association mining using a publicly available corpus to identify a product or brand name that, under a given context, is associated with a product or brand being marketed. The system analyzes documents within the publicly available corpus that are associated with the given context, and identifies products or brand names that have a high association to the product or brand being marketed. The system can also analyze the publicly available corpus to determine contextual information which is correlated to two or more products or brand names. This contextual information includes a set of terms that facilitates filtering the publicly available corpus into an optimal set of documents that has a high association to a desired market category or demographic.