发明名称 |
LOGGING INDIVIDUALS FOR TV MEASUREMENT COMPLIANCE |
摘要 |
A TV audience survey system for determining the TV viewing activities of a plurality of individuals in a household (180) includes a master device (105) and multiple tags (119-1,119-2), each tag assigned to an individual (118-1,118-2). After an individual logs into the system and starts watching the TV (116), the master device communicates with the corresponding tag repeatedly to accumulate data representing the individual's TV viewing activities. Such data can be used to determine when the individual stops watching the TV for an extended period of time without logging out of the system and when the household member remains watching the TV after logging or being logged out of the system. The master device then reports the accumulated data to a remote server (150), which uses the data to determine whether the individual complies with the logging protocol defined by the TV audience survey system and update the TV viewership data (142) associated with this household. |
申请公布号 |
WO2014015066(A1) |
申请公布日期 |
2014.01.23 |
申请号 |
WO2013US50938 |
申请日期 |
2013.07.17 |
申请人 |
GOOGLE INC. |
发明人 |
ROWE, SIMON, MICHAEL;ARINI, NICK, SALVATORE;CHARLEBOIS, OWEN |
分类号 |
H04N21/422;H04H60/31;H04H60/45;H04H60/58;H04N21/439;H04N21/442;H04N21/658 |
主分类号 |
H04N21/422 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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