| 摘要 |
<p>7. The invention relates to a content-oriented advertising display on the Internet resources. The technical result of the invention is the increasing of the level of ad conformity to the web-sites content. The method of ad displaying on the Internet, depending on their composite content is that the data contained within the web page is divided into text and multimedia, then transmitted to the advertisement displaying system and their comparison with existing database systems of ad displaying is performed on the principle of visual similarity of multimedia data from a web page with multimedia data from ad displaying system database, and on the principle of conformity of the text from the web-page with the test description from ad displaying system database, the relevancy of certain types of data is calculated, obtain one or several lists of numerical relevance of specific data types from the web page of corresponding ad categories or data type ad from the web-page by comparing the data from the ad displaying database with certain categories of ad, then a single list of the numerical relevance of data from a web page advertising categories or advertisements is formed. After that additional numerical conditions are applied, the obtained list is sorted by decrement, and the limited set of advertisements that corresponds to the max value from the list is displayed on the web-page.</p> |
