发明名称 DETERMINING THE EFFECTIVENESS OF ADVERTISING
摘要 A user carries a wireless telecommunications terminal, such as a cell phone, smart phone, tablet, and the like. The wireless telecommunications terminal-alone or in conjunction with the wireless telecommunications infrastructure-records the movement of the user. In other words, the wireless terminal records when and where the user has been. This information is uploaded to a database in well-known fashion. The database contains similar information for many other users. In some embodiments, of the present invention, the wireless terminal is assigned an anonymous user ID that can be reconciled with a specific user if that user then calls in using the wireless terminal.
申请公布号 US2014019227(A1) 申请公布日期 2014.01.16
申请号 US201313938991 申请日期 2013.07.10
申请人 DEMONT JASON PAUL;WALKER JAMES A. 发明人 WALKER JAMES A.;DEMONT JASON PAUL
分类号 G06Q30/02 主分类号 G06Q30/02
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