SYSTEM AND METHOD FOR PRESCRIBER-CENTRIC TARGETING

摘要

A system and method for prescriber-centric targeting may use information known about prescribers to determine patients who should be targeted to receive information relating to a target drug. The system may identify a prescriber based on a propensity of the prescriber to prescribe the target drug or a drug in the same class as the target drug. The system may identify a patient based on the identified prescriber. For example, the patient may be a former or current patient of the prescriber. The system may cause the information relating to the target drug to be communicated to the patient. By identifying prescribers based on their propensity to prescribe a target drug and then targeting their patients, the system may obtain higher rates of prescription fills for the target drug while at the same time providing more relevant information to the patients.