| 摘要 |
An advertising system according to an exemplary embodiment of the present invention includes: an advertising selection unit that receives submission of an advertising bid including a reserved bid price and a desired ranking from each of the plurality of advertiser terminals and selects exposure candidate advertisements from the received bid submission advertisements; and a ranking determination unit that selects advertisements to be exposed, excluding the lowest ranking advertisement, from the exposure candidate advertisements, and determines an exposure ranking of the advertisements to be exposed. |
