摘要 |
A method and apparatus for operating a gift card network receives registration data from first and second merchants having points of sale, to establish membership of the merchants in a gift card network. Card issuance data from the first merchant is then received, the data including a unique serial number and monetary value associated with a network gift card issued by the first merchant, the card being redeemable at merchants which have established membership in the gift card network. When a transaction using the card issued by first merchant occurs at second merchant, transaction data is received from second merchant, the data indicating at least a portion of the monetary value of the network gift card has been redeemed at second merchant. In response, the system applies a credit to first merchant, the credit being equal to or derived from the value that has been redeemed at the second merchant. |