SYSTEM FOR INCENTIVIZING CUSTOMER LOYALTY USING AWARDS

摘要

Customer loyalty to a retailer is incentivized using awards. Customers are incentivized to shop at a particular retail store by offering awards such as coupons or points redeemable for coupons to customers that have visited the retail store during a specified time period. A drawing or lottery can be used to select one or more winners of an award for each specified time period. Awards can be transmitted to a customer's mobile phone where the customer can redeem them upon purchasing a product.