EVENT-BASED MANAGEMENT OF A COUPON PROMOTION

摘要

An approach for managing a coupon based on an event is presented. Information about an event is received. Attributes indicating an email or text message communication is from a retailer are received. The communication is received. The communication is determined to be from the retailer and include the coupon by determining the communication has the received attributes. Based on the communication having the attributes, the coupon included in the communication is associated with the event. A user selection of the event is received to display the received information about the event and a link to the communication that includes the coupon associated with the selected event.