发明名称 Selection of images to display next to textual content
摘要 Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting thumbnail images to display with text advertisements. In one aspect, a method includes identifying landing page non-textual content items from a landing page to which the textual content item links and which a user device requests when the textual content item is selected at the user device; for each landing page non-textual content item, determining a relevance measure that measures the relevance of the landing page non-textual content item to the content of the landing page; selecting one or more of the landing page non-textual content items for display with the textual content item based on the relevance measures of the landing page non-textual content items; and storing, in a data storage system, data associating the selected landing page non-textual contents with the textual content items.
申请公布号 US8626585(B1) 申请公布日期 2014.01.07
申请号 US201213470650 申请日期 2012.05.14
申请人 MHATRE AMIT;GOOGLE INC. 发明人 MHATRE AMIT
分类号 G06Q30/00 主分类号 G06Q30/00
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