发明名称 |
METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME |
摘要 |
The present application relates to systems and computer-implemented methods for calculating a suggested reserve price associated with an opportunity to realize an online advertisement. In some implementations, data associated with historical online advertisement auctions are clustered based on a reference opportunity for realizing an online advertisement, wherein each historical online advertisement auction of the cluster is associated with a first bid price of higher value and a second bid price of lower value; a dominance relationship between a distribution of the first bid prices of the cluster and a distribution of the second bid prices of the cluster is determined; a reserve price associated with the cluster based on the dominance relationship is calculated; and the reserve price is stored as a suggested reserve price to realize an online advertisement, wherein the suggested reserve price is associated with the reference opportunity that is associated with the cluster. |
申请公布号 |
US2014006144(A1) |
申请公布日期 |
2014.01.02 |
申请号 |
US201213539273 |
申请日期 |
2012.06.29 |
申请人 |
PARDOE DAVID;JORDAN PATRICK R.;KRISHNAMURTHY PRABHAKAR;VASSILVITSKII SERGEI;VEE ERIK;YAHOO INC. |
发明人 |
PARDOE DAVID;JORDAN PATRICK R.;KRISHNAMURTHY PRABHAKAR;VASSILVITSKII SERGEI;VEE ERIK;MAHDIAN MOHAMMAD;MEJRAN MERCIN |
分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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