发明名称 SYSTEM AND METHOD OF CURSOR-BASED CONTENT DELIVERY
摘要 A method of dynamically modifying advertising content based on interaction with a display of a user device is disclosed. The method can include receiving instruction code from the server in response to a send request from a user device, the instruction code operable to collect cursor information related to a cursor position on a display of the user device; sending from the user device the cursor information collected in response to execution of the instruction code to generate from the received cursor information an indication of relative interest between regions displayed on the user device; and changing the advertising content based on the indicated relative interest.
申请公布号 US2014006181(A1) 申请公布日期 2014.01.02
申请号 US201313923332 申请日期 2013.06.20
申请人 LEXOS MEDIA IP, LLC 发明人 PISARIS-HENDERSON CRAIG
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
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