| 发明名称 |
BRAND DETECTION IN AUDIOVISUAL MEDIA |
| 摘要 |
This document describes techniques and apparatuses enabling brand detection in audiovisual media. The techniques detect a brand exposed within audiovisual media, such as a name or logo for a product or service, and based on this brand, present a brand advertisement or enable selection of an interactive experience that is associated with the brand. By so doing, marketers enable viewers to quickly and easily learn more about the product or service. |
| 申请公布号 |
US2014007155(A1) |
申请公布日期 |
2014.01.02 |
| 申请号 |
US201213536304 |
申请日期 |
2012.06.28 |
| 申请人 |
VEMPARALA PRAVEEN KUMAR;LUCERO MICHAEL G.;PROLOGO RICHARD D.;WHITE JASON S.;ALLES DAVID S.;DE LA GARZA ENRIQUE;MUSANTE VIRGINIA M.;SHARON EITAN;SATHE SALEEL;MICROSOFT CORPORATION |
发明人 |
VEMPARALA PRAVEEN KUMAR;LUCERO MICHAEL G.;PROLOGO RICHARD D.;WHITE JASON S.;ALLES DAVID S.;DE LA GARZA ENRIQUE;MUSANTE VIRGINIA M.;SHARON EITAN;SATHE SALEEL |
| 分类号 |
H04N21/80 |
主分类号 |
H04N21/80 |
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