METHOD OF OFFLINE EXPERIMENTATION ENVIRONMENT AND APPARATUS CONDUCTING THE SAME

摘要

The present application relates to systems and computer-implemented methods for calculating a suggested market variable associated with an auction of an online advertisement realization opportunity. In some implementations, an optimization procedure may be operated, wherein the optimization procedure may comprise sending an initial market variable associated with one or more auctions to bidding agents; receiving from each of the bidding agents a response market variable associated with the initial market variable; determining according to an auction bidding rule a winning market variable from the response market variables; and substituting the initial market variable with the wining market variable. The optimization procedure may be operated repeatedly until the winning market variable stabilizes. Then the stabilized market variable may be sent to an advertiser as the suggested market variable.