Method and apparatus for determining a group preference in a social network

摘要

A method (100) of electronically determining a group preference in a social network from multiple individual preferences of members of the social network is provided. One embodiment of the method (100) uses a combination of an individual's importance to a social network and a social network's importance to the individual as weighting factors when combining the individual preferences to generate a shared set of preferences. This group preference may be used to select content for broadcast to the network, including audio content and video content. A social network group preference determination apparatus (401) can determine the individual's importance to the social network by interrogating or monitoring the communication activity of portable electronic communication devices (402) belonging to the members of the social network.