| 摘要 |
PROBLEM TO BE SOLVED: To provide a data transmission system capable of attracting a user's interest and executing processing based on related data at desired timing.SOLUTION: A moving image is transmitted from a server to a user terminal on the basis of an input signal from the user terminal, and the moving image is reproduced on a display screen 23 of the user terminal (Figure 2(a)). If, for example, an advertisement of a store, or the like as moving image is reproduced on the display screen 23 of the user terminal in this way, the user's interest can be attracted. In the case that an instruction button 231 displayed on the display screen 23 is selected while the moving image is reproduced on the display screen 23 of the user terminal, the user terminal performs processing based on related data corresponding to the instruction button 231 (Figure 2(b)). By selecting the instruction button 231 even during reproduction of the moving image in this way, the processing based on the related data can be executed at desired timing. |
