| 摘要 |
Various embodiments pertain to techniques for utilizing confidence indicators to adjust bidding values used to obtain impression opportunities. In various embodiments, a system clusters a plurality of ad impression opportunities according to received information regarding each of the ad impression opportunities. Information about the clusters, referred to as data spots, is calculated and utilized to classify the data spots into one or more categories. Bidding strategies are assigned to each category. When the system receives an ad impression opportunity from an impression provider, the system identifies a data spot to which the received ad impression opportunity corresponds and determines a bid for the ad impression opportunity according to the bidding strategy assigned to the category into which the identified data spot is classified. |
