ADVERTISEMENT METHOD, TELEPHONE EXCHANGE AND ADVERTISEMENT SERVER

摘要

An advertisement server according to an embodiment of the present invention generates a banner advertisement click record when a banner advertisement including telephone link information for calling an advertiser and displayed on a network is clicked. An exchanger performs phone calling between a transmitting terminal which clicked the banner advertisement and an advertiser terminal of the banner advertisement and generates a phone calling record formed by clicking the banner advertisement. An advertisement server analyzes an advertisement effect for a banner advertisement by mutually matching the banner advertisement click record and the phone calling record and provides the analysis result for an advertiser. An advertisement method includes: a step of displaying a banner advertisement including telephone link information for calling an advertiser on a network when an advertisement display server is clicked; a step of receiving a click signal of the banner advertisement by the input of a user from a transmitting terminal; and a step of generating a banner advertisement click record based on a click signal of the banner advertisement and transmitting the banner advertisement click record to the advertisement server.