ADVERTISEMENT PROVIDING SYSTEM AND METHOD FOR PROVIDING MOBILE DISPLAY ADVERTISEMENT

摘要

Disclosed are an advertisement-providing system and a method for providing mobile display advertisement. An advertisement-providing method includes: a step for receiving an advertisement and exposing it through a touch display; a step for recognizing touch gesture generated through the touch display; and a step for exposing additional advertisement information about the advertisement according to the recognized touch gesture through thee touch display. [Reference numerals] (220) Advertisement platform;(230) Publisher;(AA) Advertisement area