INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, INFORMATION COMMUNICATION SYSTEM, AND COMPUTER PROGRAM

摘要

An information processing apparatus includes a customer guiding information management unit configured to obtain a content ID used to identify an application introduction source site and an individual identification ID used to identify a user terminal which has accessed the introduction source site and manage the content ID and the individual identification ID as customer guiding information, and a result measurement unit configured to obtain information including an individual identification ID of a user terminal which has downloaded an application, compare the information with the customer guiding information managed by the customer guiding information management unit, and measure a result of the introduction source site identified by the content ID included in the customer guiding information.