| 摘要 |
System and methods for delivering personalized offers are provided. In particular, based on an identification of a user from a plurality of users associated with a portal, items and inducements for an offer can be generated and delivered to the user. This involves identifying other user associated with the item and the portal and projecting a degree of interest for the user in the item based on similarity data between the plurality of users. The similarity data can be utilized and generated using a collaborative filter engine. Once items and corresponding inducements are identified, a communication can be provided for the user that facilitates access to information regarding the item and the associated inducement. |
