| 摘要 |
An interaction event associated with a customer is received by a real-time loyalty management engine executing on at least one data processor from an application. Thereafter, the engine retrieves data responsive to the interaction event that characterizes at least one loyalty program associated with the customer and a plurality of offerings. Next, the engine determines which of the offerings is most likely to result in an optimal conversion event based on the data characterizing the at least one loyalty program. The engine then transmits data to the application characterizing the determined offering to enable a transaction to be initiated based on the determined offering. Related apparatus, systems, techniques and articles are also described. |
