摘要 |
An apparatus utilizes heat maps to represent respondent sentiments. A datastore has recorded therein respondent feedback corresponding to detected interaction by respondents, during first and second modes of operation, with a touch screen displaying a test image. The respondent feedback is recorded in the datastore by feedback types according to the first and second modes of operation. A feedback compilation engine compiles the respondent feedback according to the feedback types. A heat map rendering engine graphically renders the respondent feedback as a feedback type specific heat map overlaying the test image. |