MORTGAGE RELATIONSHIP PRICING

摘要

Methods and apparatus according to the invention are directed towards providing an offer of discounted pricing of a mortgage product to a customer of a financial institution. Depth of discounting may be related to an extent of the customer's financial relationship with the institution. Assessing the extent may include evaluation of the customer's institutional financial holdings. The methods and apparatus support offering a depth of discounting related to a future extent of the customer's institutional relationship.