| 摘要 |
Among other disclosed subject matter, a computer-implemented method for providing audience targeting for advertisements is disclosed. The method includes receiving a bid request to display an advertisement to a user in an advertising section of a webpage, where the bid request includes an internet protocol ("IP") address associated with the user. The method includes identifying a user profile associated with the user, where the identified user profile includes at least one IP address that matches the IP address included in the bid request. The method includes determining an advertisement to display to the user, the determination based at least in part on a user preference included in the user profile. |
