发明名称 Systems and Methods for Selection and Personalization of Content Items
摘要 A system, computer-readable storage medium storing at least one program, and a computer-implemented method for selecting and personalizing content items, including but not limited to advertisements, are disclosed. A content item is selected from a plurality of content items. The selection is based at least in part on first information relating to a user's interactions with the electronic device. Each content item is associated with code that, when executed, personalizes the content item for the user based at least in part on second information relating to the user's interactions with the electronic device. The code associated with the selected content item is executed to personalize the selected content item. The content item is presented to the user.
申请公布号 US2013326354(A1) 申请公布日期 2013.12.05
申请号 US201213487098 申请日期 2012.06.01
申请人 ANDERSON JAMES 发明人 ANDERSON JAMES
分类号 G06F3/048 主分类号 G06F3/048
代理机构 代理人
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