发明名称 |
Inferring household income for users of a social networking system |
摘要 |
Information about a set of users of a social networking system is obtained to develop a predictive model of income distribution for all users of the social networking system. This predictive model is based on selected attributes about the users (e.g., declared/profile information, user historical information, and/or social information). Users of the social networking system are mapped to a specific income bracket based on statistical correlations derived from the predictive model. Advertisements are targeted to users based on income bracket. The system may use a machine learning algorithm to analyze conversion rates of targeted advertising to retrain the predictive model. |
申请公布号 |
US8600797(B1) |
申请公布日期 |
2013.12.03 |
申请号 |
US201213615476 |
申请日期 |
2012.09.13 |
申请人 |
VOSKUHL JUSTIN B;VYAGHRAPURI RAMESH;FACEBOOK, INC. |
发明人 |
VOSKUHL JUSTIN B;VYAGHRAPURI RAMESH |
分类号 |
G06Q10/00 |
主分类号 |
G06Q10/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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