| 摘要 |
Disclosed is a product sales promotion method using a multi-coupon which is a paper coupon including two coupons. The product sales promotion method is as follows. A store provides a customer with two coupons, namely a multi-coupon on which a coupon A and a coupon B are printed. The customer can get a discount on the product being currently purchased using the coupon A. Also, if the customer transmits the random number written in the coupon B to a designated recipient, a multi-coupon system checks the random number and calls back the customer so that the customer's mobile communication terminal can get a URL which provides a given benefit (receiving an electronic discount coupon, earning mileage, automatically applying to an event, etc.). After accessing the URL, the customer downloads an electronic coupon, earns mileage, or automatically applying to an event. The benefits may be provided on conditions that the customer watches an advertisement, etc. [Reference numerals] (10) Store POS system;(30) Multi-coupon computer system;(50) Mobile communication terminal;(60) Computer;(AA) Product seller;(BB) Customer;(CC) Coupon service provider;(DD) Advertiser product manufacturer;(EE) Advertisement content coupon URL;(FF,GG,II) Yes;(HH) Free gift event result;(S10) Position multi-coupons (A, B) on a display stand;(S12) Obtain the paper multi-coupon;(S14) Present the coupon A at a counter;(S16) Calculate the discounted price of the product written in the coupon;(S18) Transmit the random number written in the coupon B to a designated recipient using a mobile communication terminal;(S20) Check that the received random number is registered in a DB;(S22) Call back and provide a URL allowing the customer to download an electronic coupon;(S24) Download an electronic coupon to the mobile communication terminal using the received URL;(S26) Apply a discount given by the electronic coupon in case of the next purchase;(S30) Call back and provide a URL allowing the customer to download an electronic coupon application;(S32) Download an electronic coupon application to the mobile communication terminal using the received URL;(S34) Run the electronic coupon application, watch an advertisement, and download an electronic coupon;(S35) Provide points or cash as compensation for downloading the electronic coupon or electronic coupon application;(S36) Apply to a free gift event automatically;(S37) Provide points or cash as compensation for watching the advertisement;(S38) Watch the advertisement repeatedly?;(S39) Provide points or cash per watching until the maximum available number of watching;(S40) Make a report based on collected coupon usage results and provide the report;(S42) Report on a coupon usage history;(S44) Receive the report on a coupon usage history;(S5) Generate advertisement content |
