PUBLICITY DISPLAY DEVICE, PUBLICITY DISPLAY METHOD, PUBLICITY DISPLAY PROGRAM, AND COMPUTER-READABLE RECORDING MEDIUM WHICH STORES SAID PROGRAM

摘要

An advertisement server (10) includes an associate extraction unit (12) for, in order to specify an associate user in a specified human relationship with a reference user, extracting an associate user ID of the associate user corresponding to a reference user ID indicating the reference user from a user relationship database (21) that stores relationship data indicating relationships between users, a comment extraction unit (13) for extracting comment data corresponding to the associate user ID from a comment database (22) that stores comment data indicating comments on items by users, a generation unit (16) for generating advertisement content of an item indicated by the comment data, the advertisement content displaying a comment indicated by the extracted comment data, and a transmitting unit (17) for outputting the advertisement content so that the generated advertisement content is displayed on a given screen.