System and method for generating customer surveys and promotional offers

摘要

A method and system for automatically generating targeted promotional offers for specific subscribers to an Internet based service. A database that stores details regarding subscriber purchases is accessed for purchased items data relating to a specific subscriber's purchases. This purchased items data is then analyzed to determine the specific subscriber's buying patterns. From this analysis of what the specific subscriber has previously purchased, a suitable item or service is determined to be offered to the specific subscriber to the Internet based service. The promotional offer may be made in conjunction with the gathering of customer or survey feedback data by way of questionnaires.