| 摘要 |
In accordance with some embodiments, a location based marketing service is operable to select and output to a user device a marketing offer (e.g., a coupon or price matching certificate) based on (i) a location characteristic of at least one of the user device and a user associated with the user device; and (ii) online activity of the user (e.g., a key word search performed by the user or a product web page visited by the user). In accordance with some embodiments, the marketing offer is redeemable at a merchant within a predetermined distance of the user, as determined by the location characteristic of the user. In accordance with one embodiment, the location characteristic of the user is determined based on an IP address of a user device associated with the user.
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