发明名称 MEDIA CONTENT BASED ADVERTISING
摘要 A method of selecting a promotional content for media content items. The method comprises providing a database hosting a plurality of uniform resource locators (URLs) each of a web document through which at least one of a plurality of media content items being available for presentation, receiving an ad request for embedding an in stream advertisement in a media content item, analyzing the ad request to extract a video content URL of a certain web document through which the media content item is made available for presentation, matching between the video content URL and at least one of the plurality of URLs to acquire at least one identifier of the media content item, selecting an in stream advertisement based on the at least one identifier, and responding to the ad request with an indication of the in stream advertisement.
申请公布号 US2013311309(A1) 申请公布日期 2013.11.21
申请号 US201313847535 申请日期 2013.03.20
申请人 HIRO MEDIA LTD. 发明人 NAPCHI ARIEL;NAPCHI ODED;BAR-NISSAN HED;OKEN ALAN;DANIEL SHAHAR
分类号 G06Q30/02 主分类号 G06Q30/02
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