| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement registration device, and an advertisement registration method, in which it can be easily determined which user layer is interested in an advertisement offered by an advertiser so as to be able to enhance reliability to the advertiser.SOLUTION: An advertisement registration device, which stores a plurality of pieces of advertisement information offered by an advertiser, determines advertisement information to which advertisement attribute information is given when advertisement attribute information indicative of an attribute of an advertisement specified as a reproduction target, and user identification information for identifying a user specified as a reproduction target are received. Then, the advertisement registration device registers at least either one of user attribute indicative of an attribute of the user indicated by received user identification information and an interest attribute indicative of an interest of the user indicated by the user identification information in association with determined advertisement information. |
