PRODUCT PLACEMENT OPEN PLATFORM SYSTEM AND CONTROLLING METHOD THEREOF

摘要

The present specification relates to an indirect advertisement open platform system and a control method thereof. An embodiment of the present specification selects one or more indirect advertisement products according to specific content by matching requirements of a content manufacturer selected from meta database by product provided from multiple advertisers (or product suppliers) to requirements of the advertisers selected from meta database by content provided from multiple content manufacturers; provides the selected indirect advertisement products to the corresponding specific content; applies the indirect advertisement product suitable to the specific content; and lowering the entry barrier of indirection advertisement of small businesses having various products. [Reference numerals] (100) Advertiser terminal;(200) Content manufacturer terminal;(300) Indirect advertisement platform system;(400) User terminal