A METHOD AND SYSTEM FOR MONITORING AND TRACKING BROWSING ACTIVITY ON HANDLED DEVICES

摘要

A method for monitoring and tracking browsing activity of a user on a client device is provided. The method comprises receiving, from the client device, browsing activity information of a user interacting with at least a page displayed over the client device, wherein the client device is at least a handheld device having a touch screen display; receiving, from the client device, page information identifying in part the page displayed over the client device; and generating based on the browsing activity information and the page information an exposure map at a page view level, wherein the exposure map indicates a salience of each area of a page-view respective of the page displayed over the client device and visited by the user.