SYSTEM AND METHOD FOR DETERMINING RELATED DIGITAL IDENTITIES

摘要

Internet advertising to users of web browser personal computer systems is a very large and mature industry. However, many new digital devices such as cellular telephones, table computer systems, and video game console are now presenting an even larger internet advertising market. Although the techniques used for targeting advertisements to web browsers on personal computers are sophisticated, the techniques for accurately targeting internet advertisements to these new digital devices are limited. To improve the quality of targeting advertisements on new digital devices a set of techniques for accurately pairing digital identities is disclosed. Once various digital identities are linked, all of the accumulated digital profile information from these linked digital identities may be used to accurately select advertisements for all of the linked digital devices.