METHODS AND SYSTEMS FOR PERSONALIZING USER EXPERIENCE BASED ON ATTITUDE PREDICTION

摘要

The disclosure herein relates to a system and method for personalizing an online experience of a user based on the user's attitude. Attitude models are constructed from user activity data that are able to infer or determine attitudes for a user. Based on the attitudes derived from applying the attitude models, attitude profiles are created for the users. As a users engage in various types of online interactions, the attitude profiles associated with the users can be utilized to personalize the online experience of the user.