发明名称 |
Advertisements on mobile devices using integrations with mobile applications |
摘要 |
A server for delivering advertisements to mobile devices includes an application programming interface executable by a processor and configured to: receive an ad call over a network from an application of a mobile device to deliver an advertisement to an ad position on a small screen thereof, the ad position located at a fixed location of the application, the fixed location having a fixed height and a fixed width as viewed by a user of the mobile device throughout use of the application; detect the ad position, including the fixed height and width of the ad position within the fixed location; retrieve from the storage memory an advertisement having an ad format best matching the fixed height and the fixed width for filling the ad call at the fixed location; and deliver the advertisement to the mobile device for display in the ad position during the execution of the application.
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申请公布号 |
US8583188(B2) |
申请公布日期 |
2013.11.12 |
申请号 |
US201213598062 |
申请日期 |
2012.08.29 |
申请人 |
SUNDARESAN SUBASH;SARUKKAI RAMESH;HAMILTON SAM P.;CHENG JULIE WAN-CHI;YAHOO! INC. |
发明人 |
SUNDARESAN SUBASH;SARUKKAI RAMESH;HAMILTON SAM P.;CHENG JULIE WAN-CHI |
分类号 |
H04M1/00;H04B1/38 |
主分类号 |
H04M1/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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