| 摘要 |
The present invention discloses a method for sending messages, including: acquiring a destination region to which an outgoing message is to be sent; determining a first base station identifier corresponding to the destination region, and acquiring a first unique user identifier corresponding to the first base station identifier; and sending the outgoing message to a mobile terminal of a first user, where the first user is a user identified by the first unique user identifier. The present invention also discloses an apparatus for sending messages, including: a destination region acquiring module; a user identifier determining module; and an outgoing message sending module. According to the embodiments of the present invention, a first base station identifier corresponding to the destination region is determined, a first unique user identifier corresponding to the first base station identifier is acquired, and the outgoing message is sent to the a corresponding first user, such that a server is capable of acquiring information of actual geographical location of a mobile terminal user. This improves precision in sending messages to mobile terminal users according to regions, and enhances effects of information release.
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