| 摘要 |
A computer-implemented method for providing targeted offers or advertisements to buyers comprises receiving merchandise availability information from a seller and storing the merchandise availability information in a first database, and receiving preference information from a buyer and storing the preference information in a second database. The preference information can relate to a merchandise and/or merchant preference of the buyer. The preference information can be compared against the merchandise availability information to reveal a merchandise of the seller that matches the preference information of the buyer. An offer or advertisement can then be generated for transmission to the buyer. The offer or advertisement can include a discount that is directed to the merchandise. The offer or advertisement can be generated upon request from the seller. The offer or advertisement can be transmitted to the buyer. |
